How to turn off personalised ads from Apple on an iPhone
2 min read · 4 steps · Updated 4 October 2026
Open Settings, tap Privacy & Security, scroll to the bottom and tap Apple Advertising. Switch off Personalized Ads. You still see the same number of ads in the App Store, Apple News and Stocks, but they are no longer chosen from what Apple knows about you.
- Device
- iPhone
- Shown on
- iOS 26.5 (iPhone 17)
- App
- Settings
- Path
- Settings › Privacy & Security › Apple Advertising
- Real screenshots
- 4 of 4 steps
- Checked
- October 2026
- Sources
- 1 official, linked below
Apple shows its own ads in three places: the App Store, Apple News and Stocks. By default it may choose them from information about your account and what you download. One switch stops that. Apple says turning it off may not reduce the number of ads, only how well they fit you.
The screenshots show iOS 26.5 on an iPhone 17. On older versions the rows have the same names, with a slightly different look.
Step by step
Open Settings and tap Privacy & Security
Scroll down in Settings to find it, below Screen Time.
Scroll to the bottom and tap Apple Advertising
It is the last row of the page.
Find the Personalized Ads switch and turn it off
The switch appears on this page once the App Store, Apple News or Stocks has asked you about personalised ads. On an iPhone where none of them has asked yet, as in the picture, the page says so in its last paragraph and there is nothing to switch off.
See what Apple uses about you
Tap View Ad Targeting Information. It lists the details Apple uses to choose ads for you.
Good to know
To stop ads based on where you are: open Settings, Privacy & Security, Location Services, tap App Store or News and choose Never.
This switch covers only Apple's own ads. Tracking by other companies' apps is a separate setting: how to stop apps from tracking you on iPhone.
The analytics that Apple collects about the device are switched off one row above: how to stop sharing analytics with Apple on an iPhone.
In short: Settings, Privacy & Security, Apple Advertising, Personalized Ads off.
Links checked on 3 October 2026. Rules and prices change. Check the official source before you act.