What changed: steps that look different now show our own iPhone 14 Pro on iOS 27.0.1, with the wording checked against that screen.

howtosimply.com/guides/how-to-turn-off-personalised-ads-from-apple-on-an-iphone/ · Checked October 2026 · iPhone 14 Pro · iOS 27.0.1

In this guide

Open Settings and tap Privacy & Security
Scroll down and tap Apple Advertising
Turn off Personalised Ads
See what Apple uses about you
Good to know
Sources

Quick answer

Open Settings, tap Privacy & Security, scroll down and tap Apple Advertising. Switch off Personalised Ads (Apple's US article spells it Personalized Ads). You still see the same number of ads in the App Store, Apple News and Stocks, but they are no longer chosen from what Apple knows about you.

2 of 4 steps with real screenshots · 1 official source below

Device: iPhone
Shown on: iOS 27.0.1 (iPhone 14 Pro)
App: Settings
Path: Settings › Privacy & Security › Apple Advertising
Real screenshots: 2 of 4 steps
Checked: October 2026
Sources: 1 official, linked below

Step by step

Open Settings and tap Privacy & Security
Scroll down in Settings to find it, below Screen Time.
Done
Scroll down and tap Apple Advertising
On iOS 27 it is right below Analytics & Improvements.
Done
Turn off Personalised Ads
On our iPhone it was on. The note under it reads: "Turning off personalised ads will limit Apple's ability to deliver relevant ads to you but will not reduce the number of ads you receive." Tap it so it turns grey.
Done
See what Apple uses about you
Tap View Ad Targeting Information. It lists the details Apple uses to choose ads for you.
Done

What changed: steps that look different now show our own iPhone 14 Pro on iOS 27.0.1, with the wording checked against that screen.

About this guide

Apple shows its own ads in three places: the App Store, Apple News and Stocks. By default it may choose them from information about your account and what you download. One switch stops that. Apple says turning it off may not reduce the number of ads, only how well they fit you.